MILA'S PLANT SERVICE

We are a sustainable plant delivery service with a mission to bring more green into your life while supporting our local farmers and nurseries.

The impact

A powerful e-commerce website with sustainability in mind and community in its heart who's design communicates its mission clearly and has a easy and intuitive flow. A quote from one user:

“ If this would ever become a real thing, you know who to call. It will be a shame for this to not gain a place in the business world.

Project duration: 05.22- 08-22

My role: UX/ UI designer designing the web page from scratch.

The problem

During the pandemic, the number of the plant parent increased considerably, however the small businesses had a lot to suffer due to either lack of delivery options or different reasons.

The goal

The goal is to create an web page that offers local flowers and plant delivery services to our plant parents with the mission to help our farmers, and our local nurseries. In this case study I am presenting the client-oriented part of the website.

Responsabilities:

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, creating a product identity, conducting usability studies, accounting for accessibility, and iteration on designs.

User research / Personas / Problem statements

User research

Initially, my project was a simple plant shop order flow, however after I interviewed some of my local flower shops about the impact the pandemic had on their businesses, most of them said the business is very slow even now. When I asked about the local farmers they said it’s very hard for them to bounce back after all this time, and the big chain supermarkets offer a considerable competition. I quickly came up with the idea of helping them with a space that offers plant delivery services which is connected to all the local flowers shops and nurseries in order to help small businesses thrive even in hard times like these. Each businesses gets to have a special account on the website where they put their products up to sale plus a small delivery fee.

Persona

Problem statement

Gloria is a student who needs an easy and intuitive way to order plants and to give them as gifts to people she loves because she wants to support small local businesses

Digital wireframes / Low-fidelity prototype

Digital wireframes

Low-fidelity prototype

You can access the link here

Usability study: findings

The goal is figuring out if the art history app is easy to navigate for users and to see if the users are comprehending the study material successfully.

Round 1 findings

1. Adding customer review at each plant

Round 2 findings

1. It would be nice if customers would be able to log in on the website too, instead of having this option only for the distributors.

Mockups/ High-fidelity prototype

1. The welcoming page

2. Browsing our houseplants section.

To help the clients better browse our collection, I came uo with the idea of organising plants after categories. Even though plants are much more complex, I had in mind somebody that is buying their first plant and the first thing they see Is this website. So, how do you choose your first plant? After some research, I came up with the conclusion that a very wise move is to simply look at your environment and see firstly, if you have plenty of direct sunlight, if you have some light, but it depends on the time of the day, or it simply is a darker space with less light than usual. of course, each plant comes with their own care chart, which you will see later.

3. A fragment of the welcome page, with a short description of our mission.

4. The bestseller page for our most loved products.

5. A glimpse at the about you page

6. The account page

7. Plant review page

High-fidelity prototype